For more than 100 years, the Good Samaritan Society has been a trusted senior care provider. Our commitment to continuously transform how we deliver services, while keeping our people at the center of everything we do, has earned us a reputation for high-quality care. As we have advanced and evolved, so has our brand. It’s one way we’ve maintained a strong connection with those we serve.
To reflect the evolution of our organization and the seniors and families we serve, we are refreshing our brand with subtle updates to our name and logo.
Our updated look:
- Acknowledges the trust our residents, employees and communities have in our brand and the values it represents by preserving its most important and distinguishable features.
- Reflects that we are part of Sanford Health by including the Sanford Health endorsement in our logo.
- Strengthens and modernizes the brand by removing the word Society from our name and logo and updating the icon in our logo to a heart.
Our communities will start to see the new logo and use of “Good Samaritan” instead of “Good Samaritan Society” in places like our website, social media channels and other materials.
The longstanding strength of Good Samaritan’s brand is a reflection of our incredible team members who serve with compassion, dedication and expertise every day. Together, we are privileged to serve our nation’s seniors and their families.
